The Family with Three Last Names

Wednesday, May 14, 2008

A Gift Card Collage?

Last week, I used up all the money on an HEB gift card I had. So I asked the cashier if they take the empty cards back to reuse:

Cashier: "No. And you can't put more money on them after they're used up."

Me: Holding up now-useless gift card. "So what am I supposed to do with this?"

Cashier:
Shrug. "You could make a collage out of them." Laugh.

Ah yes, a gift card collage. What a clever idea. I'll get right on that.

I happen to know that some gift card technology out there does allow you to recharge an empty card because I've done it at Whole Foods. And if that's possible, how hard would it be to take back empty cards and reuse them?

According to the HEB gift card FAQ, I can contact HEB at 1-800-987-4438, Monday through Friday between 8 a.m. and 5 p.m., with my questions or issues about the HEB gift card. Oh, my sweet HEB, you are going to rue the day you hired that snarky cashier with an affinity for arts and crafts!

I called, and the nice lady on the gift card hotline said that they don't have the capacity to recharge used gift cards, although they've talked about the possibility for the future. I registered my frustration with having to throw away a perfectly good gift card, but I'm just one little person.

So my fellow HEB customers—will you call too? I promise it'll just take a couple minutes out of your day. Or if you prefer, you can fill out an online contact form. And let me know what you hear back!

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